Now Open – Miniso

Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. Co-founded in 2011 by Japanese designer Junya Miyake and Chinese entrepreneur Ye Guofu, the company is headquartered in Guangzhou, China, under the Chinese company Aiyaya. In 2016, the company’s sales revenue reached $1.5 billion,up from $769.9 million one year ago. Miniso shares an aesthetic similarity to other Japanese variety stores, and has been criticized for being a Chinese retailer that markets itself as Japanese. Even so, Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Australia, Africa, North America, and South America. It plans to eventually open 6,000 stores worldwide (https://en.wikipedia.org/)